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twitter troll control

Twitter Troll Control Gets More Advanced!

If you’re on Twitter, you’ll know that it can be a tough place to be – both for your business and clients. Truth is, there are some less than lovely people out there in the world of social media, and sometimes you can become the target of bullying for no good reason other than boredom!

For too long Twitter has struggled to effectively deal with ‘trolls’ – an issue that reportedly lead to Disney backing out of a Twitter acquisition deal in 2016, citing concerns that bullying within the platform might damage company image. In the last few months however, the tweeting network have been making steps toward a safer community – announcing more new tools in the last week. So what’s new?

No New Accounts For Repeat Offenders

In the past Twitter users struggled to effectively block and ban abusive Tweeters, as the offenders could simply rejoin under a new account. In a welcomed move, the platform have now introduced more advanced measures to identify suspended/banned accounts, and prevent those users from signing up under a new alias. This will be achieved by using the account, login and device history of the user, and will better allow Twitter to identify repeat offenders.

Safer Search Options

As part of the new Twitter Troll Control approach, the platform is also planning to create a more enjoyable experience for users by removing banned/offensive content from search results. Twitter plans to tackle this issue by not only removing abusive content quickly, but also collapsing ‘potentially abusive and low-quality replies.’ According to Twitter’s recent blog, this change will be rolled out within the coming weeks.

Twitter Troll Control Safe Search Options

Source: Official Twitter Blog

“Making Twitter a safer place is our primary focus. We stand for freedom of expression and people being able to see all sides of any topic. That’s put in jeopardy when abuse and harassment stifle and silence those voices. We won’t tolerate it and we’re launching new efforts to stop it.”
– Ed Ho, Twitter VP of Engineering, via Twitter’s official blog.

While these changes will no doubt be scorned by trolls, they could make a huge difference to the way that everyday people and businesses interact with, and enjoy, the platform. We look forward to seeing how these changes will impact positively on the brand in the future!