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Google Penguin Update 4.0 Is Here!

After almost two years of silence, we finally have a new Google Penguin Update! Announced late last week, Google Penguin 4.0 is the first release since October 2014 and brings with it a very long-awaited update. But hold up a minute – what is this digital Penguin we speak of? To put it as simply
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Stop Searching for Your Ad on Google!

A common problematic scenario which comes up in the day to day running of many online campaigns is when someone with a Google AdWords account Google themselves so that they can find their ad. While I can totally understand why any SME owner is interested in performing a Google search to see if they’re showing for their top keywords, this is
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Cost Per Acquisition Bidding 101

Conversion Optimiser (or CPA or Cost Per Acquisition bidding) is a bidding tool which lets Google AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure you conversions at the best possible acquisition cost. Put simply, it takes your campaigns conversion
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Mass Marketing Days Are Over!

Not everyone thinks alike. People are different. It’s why some people will choose red while others will choose blue. Mass marketing casts a net over a reach as wide as possible in an attempt to reach a percentage of people within a specific geographical area. It’s why some fast-food companies will utilise billboards, television commercials
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Google April 21st Update – The News You Need to Know PART II

If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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Winning the Game – Keyword Bidding Strategies

Keyword Bidding Strategies do not follow one linear line. The tactics you can employ vary and you need to choose the strategies which will work best for your business. Something you need to keep in mind is that certain strategies might work best at particular times of the day, week, or year. Certain strategies will work with only particular keywords or campaigns. Then you need to make the decision in regards to which campaigns need to managed automatically or manually… it’s definitely not simple.

Never fear, that’s why we’re here!

Winning the Game – Dynamic Remarketing

Have you noticed that whilst you’re browsing the internet, there are ads which seem to follow you around from previous websites you have visited? This is a clever application called Remarketing, but that’s not what we’re here to talk about. This feature has experienced an improvement, and that is what we’re here to discuss, and thus Dynamic Remarketing was born.

Winning the Game – Call Forwarding Extension

Call Forwarding Extension is a new and exciting feature that some of you may not have heard of yet. This new component takes the process of Call Extension one step further, and it’s this addition which makes this a sensational new feature you should be tapping in to.

Winning the Game – Google Tag Manager

Modern online tracking tools depend on users adding ‘tags’ to their website so that they can track the data they need to make informed decisions. Google Tag Manager makes this process simpler… simple! Still need convincing?

The 5 Most Common AdWords Mistakes and How to Fix Them

The hair on the back of your neck bristles with anticipation, your fingertips are electrified, your breathing is deep and fast, your excitement barely contained as your legs shake knowing that this is the beginning of a new AdWords journey.