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Web Hosting 101

Even for some seasoned web professionals understanding the different components of web hosting can be confusing, but it is very important to know about the services you are paying for and why you need them. So what hosting services do you need to get a website online? There are three main services that every website
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Testing is the Pathway to Landing Page Optimisation

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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Why Landing Pages are more of a Team Player than you might think.

High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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Local Businesses Win with Mobile Responsive Websites

We all know that websites now must be mobile responsive if the owners of these websites want these sites to rank organically via Google search. However, just because Google have implemented a new algorithm, is this enough of a reason to change your website? The real question needs to be, ‘How important is mobile search
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Google April 21st Update – The News You Need to Know PART II

If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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Is your Website Ready for Google Shopping (Part II)

It’s quickly approaching and to herald the arrival of our Optimise Webinar E-commerce series our final blog takes a look at part II of what your website needs to be ready for Google Shopping. We’ve covered a lot of the gritty details, but, there is more you need to consider before you can be happy
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Part I: Is your website ready for Google Shopping?

If you look back to Christmas 2014 (which feels like it was only yesterday and at the same time a lifetime past) did you purchase any of your Christmas gifts online? You aren’t alone if you did; many people shop online for the convenience; they don’t have to make the dreaded trip to the crowded
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Design Coronation

2014 marked the coronation of content as king, and it was a very popular appointment. Brands were quick to take advantage of multiple digital platforms to deliver their message to audiences across the world. Fast forward 12 months and the internet is now flooded with millions of brand messages. In fact it is estimated that
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Google Quality Guidelines

How to Become Popular with Google Following Google’s Quality Guidelines can mean the difference between finding your site organically ranking on the 1st page, or not. If not it can mean to a vast majority of website users that your site doesn’t even exist – eek! Obviously it’s very important to have a website which
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The Online Advantage

Small Business Growth Slows Due to Lack of Online Presence Earlier in November this year, I wrote a blog titled, ‘Cementing Your Business in the Digital World’, and I discussed that given today’s advancements in technology and online communication, every single Australian SME should be online, whether your business is B2B or B2C, or if
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