Telling A Story With Online Marketing
Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
Check Out These Five Common Mobile Mistakes
We now live in a mobile first world, and it’s vital for companies to get their digital experience on point. However, while many senior marketers understand the importance of mobile experience, they can still get it wrong. Having been around for the start of the mobile boom, SponsoredLinX has witnessed its evolution first-hand. What worked
Boosting Your Online Presence For Better Visibility
The aim of every business operating online is to achieve the highest ranking on an organic search when a consumer searches for your company name or product. What many businesses find difficult, however, is understanding how to optimise their online presence in order to ensure it’s easy for your consumers to locate you no matter
Successful Brand Partnerships – Our Top 5!
Co-branding, or brand partnership, is when two companies merge together for a marketing campaign. It is the advertising of one product or service with more than one brand name attached to it, like when Smiths Chips brought out their Heinz Ketchup and Bega Cheese flavoured range. These strategic partnerships are often designed to increase business
Social Media Marketing For Mobile Optimised Campaigns
In an age where mobile is at its most popular, it is no surprise to find that people now spend more time on their smartphones than they do their desktop computers. In addition to relying on portable hand-held devices to easily access their texts or emails, users often use them to browse on social media.
Alternative And Affordable Marketing Tips For Small Businesses
It’s not often that your small business’s’ budget allows for large and strongly targeted marketing campaigns. Luckily for you, your budget doesn’t have to be big in order to make you successful. Below, we’ve provided you with four quick affordable marketing tips for small businesses to get you thinking outside the box and moving forward.
Start Creating Email Subject Lines Today That People Want to Read!
As most marketers are aware, email marketing is a powerful tool that can put your business on the roadmap to greater success. However, poor email marketing – particularly lazy subject headlines – can also drive customers away and damage opportunities for conversion. And honestly, ain’t nobody got time for that! So, take a few minutes
2017 Digital Marketing Trends Your Small Business Needs to Know!
2017 Digital Marketing Trends Your Small Business Needs to Know! As a small business owner, you’re likely aware of the importance of staying on top of digital trends and providing customers with new and improved experiences. But what are some of the top trends to keep abreast of this year? Below, I share our top
If You’re Not Reinvesting Profits Back Into Your Digital Marketing, Now is the Time!
If you’re a small to medium business owner, I have a big question for you. How often are you reinvesting profits back into your business? And even more importantly, how much are you reinvesting? According to a report from Forrester Research, you should currently be spending an average of 30% of your yearly turnover on
Evaluating your SEO Campaign for 2016
It’s no secret that Search Engine Optimisation (SEO) can be an expensive marketing strategy but there’s no shortage of sources online saying it’s an absolute must for any business. Whilst many of these sources may be biased there is no denying that organic traffic is an incredibly effective method making up a large share of