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TWO SIMPLE WAYS to implement videos into your marketing  

It’s true: Video is the new kid on the block and she’s here to stay! Sure, she may have changed a lot over the years – moving from a clunky black box whose insides would regularly tangle and crinkle – to a digital file that now lives in a slick, curvy smartphone or a hip
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The Making of the Famous Christmas Advert

Video Content Just Got Better It’s the most wonderful time of the year. Yes, the Holiday season is well and truly with us and one of my favourite past times has been watching (and re-watching) all of the Christmas adverts released by big brands around the world.  My eager anticipation for the commercials, which are
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Is Your Business Fit For Instagram?

With over 300 million users as at the end of 2014, it’s time for every business that hasn’t got a presence on Instagram to consider (or reconsider) this giant social media provider. Back a couple of years ago, there was huge debate over the types of products which should utilise what kind of social media
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How To List to Beat the Content Blues

Boring content is not a reflection on your business; it is a reflection of boring content! Sure, without a doubt, those who own small to medium sized businesses in ‘interesting’ industries, such as tourism, food, travel and culture, they don’t have to fish too much to think of something engaging to write about. These are
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The Year of YouTube

When it comes to search volume it might surprise a lot of people to know that YouTube is the second biggest search engine in the world behind Google. With over 3 Billion searches on YouTube every month it’s no surprise that in 2006 Google purchased YouTube for $1.65billion. Even with this incredible statistic many digital
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How to Encourage User-Generated Content

If you produce content for business purposes, without a doubt you want people to pick up on it. You want more than that, actually. You want people to engage with it. You want people to take it and share it. You want people to talk about it. People notoriously listen to referrals from friends and
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Creating Content for Social Media

Content Marketing doesn’t just exist within the realm of email marketing, websites and blogging. The world of social media is now one of the most compelling reasons for users to jump on the Internet. You’ve got Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+, Instagram, Snapchat, Tumblr… the list really does go on and on, and truthfully,
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