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How To Create a Micro-Moments Map

What we used to think when we thought of Google as a company is no longer. You will have heard of Alphabet, the new name for the parent company of Google and all of its previous divisions such as Nest, Google Ventures, X-Labs, and Calico. Each division now has its own CEO whom report to
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Palaszczuk’s $40 million Fund to Add Fuel to the Fire for the Collaboration Economy

The Queensland Government’s announcement for a $40 million Business Development Fund has set entrepreneur hearts aflutter around the State – mine included! With the Turnball Government recently pushing an innovation wave throughout the hearts and minds of Australians, it seems the Palaszczuk Government has been watching very closely. This flow on effect has suddenly created
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Micro-Moments Explained

It was the buzz-word of 2015 and paints the scene of the new battleground for businesses everywhere; Micro-Moments. Google coined the term in early 2015 and its impact is something digital marketing agencies and businesses are still getting their heads around. Google could not have been closer to describing those moments in time that urge
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Google Enhanced Campaigns

As of July 22nd Google will role over all accounts and campaigns to the new Google Enhanced system. This will include all active and paused accounts. So what does this mean for the average advertiser? We recommend you read up on the changes and see exactly how they will impact your online marketing. Here is
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2013 Heralds Social Media

Social media, a fancy term, that describes the forces behind facebook, Twitter, LinkedIn and many other Web 2.0 services that allow online users to connect with one another in a virtual social environment.


Google Enhanced Draws Scepticism

If you’ve logged into your Google AdWords account recently, you may have received numerous notifications heralding the introduction of Google Enhanced campaigns.


High Court Ruling Protects Google From Trademarked Advertising

The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.


Facebook Launches Search Engine To Rival Google

Facebook has escalated its rivalry with Google and launched a new feature, doubling as a search engine for shared content using the vast amount of information available on the world’s largest social network.


A Conflict Of Pinterest?

Rapidly becoming the fastest growing social network in history, Pinterest is a Web 2.0 site dedicated to the sharing of pictures and artwork through the social medium.


Impression Share Data Gets A Shake-Up

This week marks the roll out of Google’s latest changes to the way in which AdWords’ impression share data will be reported to advertisers.