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Why Running AdWords Over Christmas Is A Must!

As the holiday season approaches it is a vital time for advertising on Google AdWords for a number of reasons. The two week period that covers Christmas and New Years provides advertisers with the perfect opportunity to get the jump on the competition leading in to 2014.

Mobile Advertising and the New “Top Two”

Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
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