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Google – What are they up to?

There is no doubt that Google has become a household name and the only tool to search online. This dominance & ever expanding leadership has given them amazing strength to be able to stay ahead of the market by continuing to innovate and discover new markets to invest into. Lets take a look at what
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Keyword Insights

Google’s latest addition to array of tools one can use to assist their Adword’s campaign perform better is the Keyword Auction Insights Report. The new report will allow one to see comparative performance information on other advertisers who are participating in the same auctions as you. It shows the display URL of the advertiser who
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7 Tips for Writing Great AdWords Ad Copy

Writing Good Ad Copy Getting to know your Adwords and how to use it properly is only half the battle, when deciding to go forward with Adwords. There are courses, books, videos and more to advise you on the best way to write our ad copy but my number one rule is to always: appeal
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5 Likely Reasons Your AdWords Ads Aren’t Appearing

You’ve reached your daily budget. This is the number one reason that our clients find that their ads are not showing. Once you reach your allocated budget for the day, your ads will not appear until the next day. If your AdWords campaign is providing a positive return, you should strongly consider increasing your budget
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150+ B2B Negative Keywords

150+ Negative Keywords you haven’t thought of for B2B Google AdWords campaigns.


5 Tips to Advertising Online for Photographers

Online Marketing is difficult at the best of times and being a photographer generally makes it harder! Let’s see, I’m guessing you’re a small business, potentially it’s just you trying to balance the books, go on site, book jobs, assist clients, advertise wisely, save cash and that’s just Mondays! So let’s look at some easy
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New AdWords Match Type

Broad Match Modifier is a new way to match keywords in your AdWords campaign. The purpose of this new match type is to fill the gap between Broad Match, which is under targeted and sometimes matches queries which are not related, and Phrase Match, which his often too precise to match a significant amount of traffic.


7 Levels of AdWords ROI Tracking

Google AdWords is arguably the most measurable advertising medium on the planet Earth. Sometimes.