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What Is A Result In SEO Terms? Part 5 – Maintenance

An unfortunately common misconception amongst those who engage in SEO is that it is not an ongoing concern. Too many people think that once you rank, you rank. This is simply not the case.


What Is A Result In SEO Terms? Part 4 – Rankings

Fiction #1: The more rankings the better. Fiction #2: Rankings = Business. Perhaps I should clarify here a little. The above points don’t have to be fiction. But whether or not they are depends entirely on you.


What Is A Result In SEO Terms? Part 3 – Leads

A successful SEO campaign is like a bus full of customers. But while that bus can drive customers to your store (website), what happens once they get there? Are they able to get the service they need right away? Do they have all the information they require? Is what you offer clearly laid out?


What Is A Result In SEO Terms? Part 2 – Conversions

Let’s dive straight into Part 2 by defining a couple of different types of conversions. Generally from an SEO standpoint I tend to use the word conversion to mean lead, so an email or phone call which is a direct result of the SEO work. This is when a potential customer searches a keyword, finds
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A Match Made In Conversion-Boosting Heaven!

Our brand new sister company ConvertoPages was born out of a need for brilliant landing pages to work alongside AdWords Campaigns in order to maximise conversions and offer landing pages which are incredibly easy to edit to your preferences as you go. Here’s a little rundown of why they work so well.


What Is A Result In SEO Terms? Part 1 – Keywords

Fact: Too many people engage in SEO without a full understanding of what they can really expect from it and what constitutes a good result. This blog series will focus on what constitutes a good result and how to plan for maximum return on investment. So let’s get started with Part 1: Keywords!


Why Google Wants What It Wants In 2014: Part 5 – Mobile Optimisation

At the risk of sounding like a broken record (provided you’ve read the previous 4 parts of this blog series): USER EXPERIENCE. It is the primary driving force behind everything Google expects from a website and Genuine Relevance Gets Results (GRGR).


Why Google Wants What It Wants In 2014: Part 4 – Website Navigation

So far in this SEO blog series you will have noticed a common theme: user experience. When writing content, encouraging links to grow your link profile or entering the world of Google+, if you keep that in mind and apply it to everything you do it will be hard to steer yourself wrong. But despite
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Why Google Wants What It Wants In 2014: Part 3 – Link Profile

If you’ve been keeping up on this 5 part blog series (and I’d strongly recommend you read parts 1 & 2 for context if you haven’t) then you’ll be aware that we’ve been talking a lot about what is now meant by “content” and why it has been given such value as part of the
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Why Google Wants What It Wants In 2014: Part 2 – Google+

When Google+ launched in 2011 Google seemed to be hoping at the very least that they had a facebook competitor on their hands, if not a facebook killer. But unfortunately this didn’t go according to plan. As a recreational social media platform it pretty much fell flat, but that didn’t stop them.