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Social Listening: What It Is, And Five Ways To Use It

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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Telling A Story With Online Marketing

Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
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Social Media Blunders That Can Land You In Hot Water

If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done
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Local SEO – The Hometown Advantage

Most SEO strategies are created to rank sites for competitive keywords relating to their product or service. However, there is often a largely overlooked ROI in local SEO. Although rendering lower search volumes, local searches usually carry a lot more intent and can deliver convertible traffic to your site. With this in mind, we’ll look
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SponsoredLinX Named Finalist In Optus My Business Awards

SponsoredLinX has been shortlisted for the prestigious Optus My Business Awards. SponsoredLinX has been shortlisted as a finalist in the Workplace of the Year category at the 2017 Optus My Business Awards, the premier event of the year for SMEs. Founded in 2006, SponsoredLinX offers digital marketing expertise to the Australian and New Zealand community
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Check Out These Five Common Mobile Mistakes

We now live in a mobile first world, and it’s vital for companies to get their digital experience on point. However, while many senior marketers understand the importance of mobile experience, they can still get it wrong. Having been around for the start of the mobile boom, SponsoredLinX has witnessed its evolution first-hand. What worked
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Social Media Tools
5 Social Media Tools The Experts Use

With all of these different social media platforms to run your campaign on, it’s no wonder people are starting to hire social media managers. But how do those social media managers deal with every other aspect of their job? Here’s a list of five essential social media tools the experts use to run a successful
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AdWords Misconceptions
4 Common AdWords Misconceptions

Evidently, Google is the largest and most successful search engine freely available today. They are, however, much more than just a search engine, they’re an advertising platform. We understand that some people may be wary to invest in Google’s pay-per-click advertising platform, Google AdWords, as they fear it might be too impersonal coming from such
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Boosting Your Online Presence
Boosting Your Online Presence For Better Visibility

The aim of every business operating online is to achieve the highest ranking on an organic search when a consumer searches for your company name or product. What many businesses find difficult, however, is understanding how to optimise their online presence in order to ensure it’s easy for your consumers to locate you no matter
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brand partnerships
Successful Brand Partnerships – Our Top 5!

Co-branding, or brand partnership, is when two companies merge together for a marketing campaign. It is the advertising of one product or service with more than one brand name attached to it, like when Smiths Chips brought out their Heinz Ketchup and Bega Cheese flavoured range. These strategic partnerships are often designed to increase business
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