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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Social Engage Marketing App Marketing Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. Facebook Management LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
Keywords, Queries and How we Search the Web
As you’d likely be aware; keywords (or “search terms”) are the terms and phrases we use when using search engines.
Search terms in general can be broken down into 3 distinct groups:
- Navigational
- Informational
- Transactional searches
To explain each of these:
Navigational Queries
These are what you would search when trying to find a particular website. For example, you could enter “facebook” into Google’s search box to find the facebook instead of entering http://www.facebook.com into your browser’s address bar .
Informational Search Queries
These are “research queries”. As the name suggests, these are queries which you would type when looking for information about a product, service or subject matter without any bias toward a particular website. For example, the search “what is the answer to life the universe and everything” is as much a search for information as just searching the phrase “dirt bike”. The first query being specific but posed in the form of a question and the latter being very broad and allowing ambiguity.
Transactional Search Queries
These would be what you would search with the intent to actually make a purchase. A good example would be “buy dirt bike” instead of “dirt bike”, which suggests an intent to make a purchase and suggests that you are actually looking to make a purchase online or offline.
When thinking about keywords which will bring you ROI (Return on Investment); transaction searches are clearly the way to go as navigational and informational search queries are extremely hard to monetise. SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) campaigns that capitolise on this knowledge have a greater likelihood of achieving a higher ROI, effecient PPC (Pay per Click) tactics and a greater insight into your ideal customer’s purchase behaviour.