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For those who have received a phone call from Microsoft employees claiming that there’s a virus on your computer, only to realise that the entire incident has been a fraudulent attempt at gaining personal details – it’s all been exposed.

Microsoft has updated its corporate branding for the first time in twenty five years, signalling a revamp of its entire marketing structure as it gears up for a series of big product launches.

Google recently posted this very interesting video on their official blog talking about the past, present and future of their search engine. Some very informative viewing!

Over time Google has been making steady improvements to their search results, with the goal to make selecting a good and relevant website easier for Google users. Google is now using more image based snapshots in the search results; this feature is known as Google Instant Preview. In November 2010, Google introduced Google Instant Preview.
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Google has announced that they have updated the Google algorithm used to estimate traffic in the Google Keywords Tool, AdWords Traffic Estimator and on the Keywords Tab. This change, effective immediately and globally, will provide users with more accurate statistics for estimated clicks, costs and position. This is going to be useful for businesses that
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From May 17th 2011, Google will be introducing new policy guidelines for many of their advertisers. Now, if you are to advertise on AdWords, you need to ensure you are safeguarding users’ personal and financial details if you collect them on your website. These new requirements are going to affect businesses that request some sort
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We’re thrilled to announce that Local internet marketing pioneer and founder and CEO of Australia’s largest Australian owned AdWords Management Company, 27-year-old Ben Bradshaw, has recently been named in the SmartCompany.com.au Hot 30 Under 30 2011 line-up. SmartCompany.com.au described Mr. Bradshaw, whose business SponsoredLinx operates from its Annerley premises, as ‘something akin to a Jedi
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Google AdWords has confirmed the discovery of a large email phishing scam attempt on their Google AdWords customers’ accounts.

In early May 2011, Google will be removing the Position Preference feature in AdWords and disabling it in any campaigns still using it. The Position Preference feature allowed you to tell Google which specific ad positions you preferred your Ads to be displayed on. EG if you found your Ads were getting the best results
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More and more people are now jumping online to make purchases, with almost 90% of Australian internet users now making online transactions. This is probably due to the fact that more and more households now have easy access to the internet. In 1998 only 1/8th of households had internet access, whereas in 2007, ¾ of
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