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Facebook at Work?

Some say it adds to company culture. Others say it’s a distraction and waste of time and resources. What we can all agree on is that internal communications is a vital way of distributing vital information between departments within a business. How effectively and efficiently this is done though can often come down to the
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For Better or Worse – The Right to be Forgotten

Censorship or your privacy? While the rest of the world, particularly the West, have concrete ideas as to which side of the fence they stand on; the right to privacy vs. the right to freedom of speech, Australia seems to still very much be sitting on the fence. Is a consensus needed, and if so,
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The Online Advantage

Small Business Growth Slows Due to Lack of Online Presence Earlier in November this year, I wrote a blog titled, ‘Cementing Your Business in the Digital World’, and I discussed that given today’s advancements in technology and online communication, every single Australian SME should be online, whether your business is B2B or B2C, or if
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Spend big and spend more: it’s Christmas after all

David Hefter, General Manager at SponsoredLinX, delves into the issue of advertising over the Christmas and New Year holiday break and how Australian SMEs should be approaching this time of year.


chAFTA: What Will it Mean for Australian SMEs

It’s been a big month for Australian politics. With the China-Australia Fair Trade Agreement (chAFTA) closed for formal negotiations and with the recent G20 Summit in Brisbane; the eyes of the world have been fixed on Australia. Australian politics have been rushing to media channels to assure SMEs of the benefits such events will bring
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Google Authorship Discontinued – What Now?

On 29 August 2014 Switzerland based John Muller (Google Webmaster Trends Analyst) announced the end of Google Authorship. Since then all photos and references to Google+ profiles have been completely dropped from Google Search listings. When explaining the reason for this change John says that the decision was founded on feedback from webmasters, authors and users who said that the platform was becoming too much of a distraction when finding search results.


Weekly Round Up: This Week in Australian Business

Weekly Round Up: This Week in Australian Business


Mobile: The Screen To Be Seen On

The latest Australian results for digital advertising expenditure are in, and all roads point to mobile. In the second quarter of 2014, digital advertising saw a 29% growth over the previous year – that’s a whopping extra $72 million, to take the Q2 total to $320 million. How much of this is spent on mobile-targeted advertising?


Weekly Round Up: This Week in Australian Business

Weekly Round Up: This Week in Australian Business