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Say Hello to Google’s Buy Now Button

In a move that really isn’t all that surprising, Google will soon be introducing a ‘Buy Now’ button for Product Listing Ads on mobile devices. With mobile search now outweighing search on desktops, it only makes sense for Google to expand in the direction. We take a look at the five Ws to see what’s
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The Online Dominion of Facebook

You may recall a blog we posted back in March this year about Facebook’s impending saturation of the internet, and after recent news, it appears the digital giant is attempting to produce and implement any new feature it can, to stop that point in time from ever arriving. Over the past couple of days, Facebook
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Local Businesses Win with Mobile Responsive Websites

We all know that websites now must be mobile responsive if the owners of these websites want these sites to rank organically via Google search. However, just because Google have implemented a new algorithm, is this enough of a reason to change your website? The real question needs to be, ‘How important is mobile search
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Google April 21st Update – The News You Need to Know PART III

The recent update will mean that Google is now displaying apps in search results for all mobile devices and will be able to crawl these apps in more detail than ever before. It means the amount of information Google can extract from these apps will equal greater relevant results for users. Google released some information in a recent
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Google April 21st Update – The News You Need to Know PART II

If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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Google April 21st Update – The News You Need to Know

You will be aware that on the 21st of April, 2015, Google will be releasing their latest update. Due to the fact that Google have been so secretive in the lead up to their previous updates, it came as a surprise when Google announced a warning to website owners this time around. Their warning: become
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Facebook is Moving Beyond the Online Saturation Point

Saturation point – it’s a term that many business owners never want to hear, particularly if growth is still a large part of the business plan, but it’s a stark reality for some of the world’s largest digital corporations like Facebook and Google. They’re aware of it too. Ever wondered why the likes of Google
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The SMEs of the Future

The importance of technology and its impact on everyday items, such as computers and phones as we know them today, is predicted to completely change in 30 to 40 years’ time. In fact, everyday items we use as second nature could completely change. But will it ever actually happen, or, is it all gossip? Here
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Hybrid Marketing – the Ultimate Integrated Approach

Hybrid marketing has an Omni-channel presence with an integrated approach. Marketers who practice hybrid marketing are able to write excellent and original content, possess great analytical skills and are able to provide solutions across all platforms, be it Public Relations, Web, SEO or social media management. Rather than seen as separate entities, the hybrid marketer
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How Australian SMEs can ease the squeeze of the Falling Australian Dollar

We are a country curiously obsessed with the Australian dollar (we are currently trading at 0.77 US). Put aside the news headlines dominated by the recent Queensland Election and the massive sporting events over the past weekend and, you’ll  see articles all displaying the well-known fact that the Australian dollar is falling and, likely to
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