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Content Marketing Trends To Watch In 2018

Is an effective marketing campaign amongst your list of new year’s resolutions? Then we suggest delving into the world of content and keeping an eye on any content marketing trends that may arise throughout the year. Content assists marketers and business owners to establish themselves as thought leaders and can also be used to better
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Online Reputation Repair – A How To Guide

First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure! Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way
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Boost Your Digital Presence! 5 Tactics To Try Today!

The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
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Social Listening: What It Is, And Five Ways To Use It

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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Creating High Converting Content
Creating High Converting Content For Your Business

As a content marketer, it is your duty to continually drive conversions. Maybe you think you’re already relatively sufficient at your job, but is sufficient really enough for you? Obviously, the most important part of content marketing is the content, right? Well, let’s look into how we can boost your business by creating high converting
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TWO SIMPLE WAYS to implement videos into your marketing  

It’s true: Video is the new kid on the block and she’s here to stay! Sure, she may have changed a lot over the years – moving from a clunky black box whose insides would regularly tangle and crinkle – to a digital file that now lives in a slick, curvy smartphone or a hip
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Why SEO Needs Evergreen Content

Is has a nice ring to it, doesn’t it? Evergreen content. Even the term ‘evergreen’ gives the impression of something that is always fresh, always relevant, always useful… which is precisely what evergreen content is. It’s content that has been created with the intent of always being applicable to the website or business it has
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This Week in Digital

As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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The Making of the Famous Christmas Advert

Video Content Just Got Better It’s the most wonderful time of the year. Yes, the Holiday season is well and truly with us and one of my favourite past times has been watching (and re-watching) all of the Christmas adverts released by big brands around the world.  My eager anticipation for the commercials, which are
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Is Your Business Fit For Instagram?

With over 300 million users as at the end of 2014, it’s time for every business that hasn’t got a presence on Instagram to consider (or reconsider) this giant social media provider. Back a couple of years ago, there was huge debate over the types of products which should utilise what kind of social media
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