Blog

The age of drones is upon us. No, I don’t mean the drones in Star Wars either. I’m referring to an unmanned aerial vehicle. Originally designed for use in military operations in the late 1950s. Whilst still being used primarily for military purposes drones were usually used for missions that were too “dull, dirty or dangerous” for manned aircraft.

It’s been a long time since we (as users of the internet) have felt like all is not lost in the world because of a selfie. A project done by British university student Rebecca Brown as done just that. Starting in 2007,at the age of 15, Brown began taking a picture of herself every day. This took place for the next 6 and a half years. The subsequent time lapse video, shows Brown’s face change even as her expression and eyes stay the same, whilst the backgrounds shift behind her.

So you may have heard that Twitter is an indispensable tool for businesses to use. But you are a little confused as to how it applies to you as you operate a small business not some giant conglomerate? Well I’m here to say it can apply to you in these ways.

The hit mobile game of the last month has a familiar face behind it. Kim Kardashian: Hollywood is an adventure game for IOS and Android that lets players create their own celebrity and interact with the titular reality show star, her friends, and her frenemies.

As of September 30th, Google will shut down its first social-networking service, Orkut, which was launched in 2004 the same year that Facebook, which is the most popular social media platform in the world was founded by Mark Zuckerberg.

With Pinterest being the fastest growing social media site ever! Many businesses are trying to work out ways to incorporate the use of Pinterest into their social media strategy. Luckily this isn’t all that hard as one of the benefits of using Pinterest is that it can be an extremely powerful tool for increasing awareness and gaining exposure in the online marketing climate.

Tips on how to approach social media differently in order to be noticed

So you’ve built a great Facebook page. You have a captive audience, growing numbers of likes and are achieving great results in the areas of branding and client interaction. Now how do you take this amazing work and turn it into a lead generation tool?

Over the past few years there have been a lot of speculation on whether social signals from sites like Facebook and Twitter and even Google Plus factor into Google’s search algorithm. Do things like the number of Facebook “Likes” , Twitter “retweets” and Google +1s have a direct impact on how you are ranked on Google Search?

As we explored in my last blog, Facebook have tightened their newsfeed algorithm reducing the organic reach of your posts (i.e the number of your ‘likers’ who actually see your posts).
This week it was confirmed that Facebook are looking at reducing this organic reach to 1-2% of your audience…ouch! This means up to 99% of your hard-earned likers may not see your posts at all. You’ve invested time and money in growing your page, so what do you do to counteract this?