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Google AdWords

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Why Your Business Should Be Using Google AdWords

There are two primary ways to appear on the first page of a Google search. The first is the organic approach, which uses search engine optimisation tactics like SEO content, link building, website optimisation and more to improve Google indexing and overall ranking. Then there’s Google AdWords, a PPC (pay-per-click) advertising platform in which you pay Google to put a text ad for your site on the top or along the side of a Google search.

Even if your business has mastered the art of organic search engine optimisation, though, it’s still worth it for you to use Google AdWords. First of all, AdWords will give you faster results than SEO. Where SEO practices can take months to really boost your Google ranking and overall web traffic, implementing AdWords can get you on the first page of a Google search and increase your traffic more or less overnight. So if you need to see results from your search engine marketing campaign right away, then Google’s paid search platform is the way to go.

Another reason to use Google AdWords for your business is that it allows you to measure, monitor and control your advertising much more than SEO does. With AdWords, you can trace different leads and purchases back to specific Google ads; you can monitor which keyword searches are bringing the most clicks and traffic; and you can decide which target audiences are seeing your ads—based on location, time of day and more.

Bottom line, if you aren’t using Google AdWords to grow your business, you should be. At SponsoredLinX, we can help you to set up, implement and master the paid search platform, so that you can really take your business to the next level. Contact SponsoredLinX to learn more about our Google AdWords services, or about our other search engine marketing packages.