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What we used to think when we thought of Google as a company is no longer. You will have heard of Alphabet, the new name for the parent company of Google and all of its previous divisions such as Nest, Google Ventures, X-Labs, and Calico. Each division now has its own CEO whom report to
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It was the buzz-word of 2015 and paints the scene of the new battleground for businesses everywhere; Micro-Moments. Google coined the term in early 2015 and its impact is something digital marketing agencies and businesses are still getting their heads around. Google could not have been closer to describing those moments in time that urge
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Google’s index, which is similar to that of a library, would take four millennia to watch. Let that sink in for a moment. Sure, it means Google can use the data to provide users with the right results when someone enters a search term, but it also goes a long way to predicting what type
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If you own a business, you should own a website. If you own a website, you want it to rank on the first Search Engine Result Page (SERP) on Google. If you want this, then there are multiple methods you can use to get you there, but a very important one is having a Google+
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Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, we’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find for you whatever it
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What It Means For Retailers and Consumers If you are an avid online shopper, you’ve been in the situation where you absolutely need an item and the ones in-store don’t cut it. For me, it’s the new stainless steel water bottle that’s Bisphennol-A (BPA) free. You go on Google, research it, watch a few YouTube
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Out with the old, in with the new One of my favourite times of the year is spring. The frosty mornings disappear, the sun comes out and the trees are in bloom. I know I’m not alone when I say it’s also the time you should start thinking about your spring cleaning. Before you ask,
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Conversion Optimiser (or CPA or Cost Per Acquisition bidding) is a bidding tool which lets Google AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure you conversions at the best possible acquisition cost. Put simply, it takes your campaigns conversion
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People who regularly use the Internet do not only use one online channel, and neither should your online marketing. It’s why we regularly advocate multiple channels within the range of management services we offer here at SponsoredLinX, but in addition to this, there are special links between these different channels which your business can leverage
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As online marketing continues to change, so do the online giants we use on a daily basis. Yes, I am talking about the likes of Facebook and Google. Your business’s relationship with these online platforms has never mattered more than now, and it’s only going to increase. The growing synergy between social media platforms such
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