How To Live In Your Customer’s Pocket!
Mobile Devices are your new best friend in the digital marketing world People are online via their mobile devices more than ever before and why not? It’s a convenient way to access information, shop, socialise and interact with the wider community. The question remains however; with the huge shift from desktop to mobile, are you
How to layer your marketing One of the modern classics in cinema has been, in my opinion, Inception. Let’s not worry about if you got it first time around or not, the key take away from the movie was that different levels of consciousness are contained with-in people. This has led to the catch phrase
What Marketing in 2016 Will Deliver for Businesses
Inevitably as we draw closer to the conclusion of 2015 and the excitement and promise of a new year, people within each respective industry want to know what predictions the experts have come up with. As we discussed in our article for B&T which takes a look back at the year of 2015, mobile marketing
7 Reasons Why You Shouldn’t Stop Advertising Over Christmas
The Holiday Season is a time for family and fun, but for many small business owners across the country it is the time of year where many experience a surge in revenue and online traffic incomparable to any other time of the year. Making this short period of time count equals extra stress and pressure,
Online; the Place to Go When Looking for Plumbers
If you’re a Plumber who runs a small business, then figuring out the best method to market your business is now a little more complicated than what it used to be. Logic dictates that you should advertise in areas where your customers spend most of their time or in spaces where your customers might look
Googlebot Doesn’t Holiday, Neither Should Your SEO!
To pause or not to pause, that is the question. Are you having a well-deserved break over the holiday season? Googlebot doesn’t. For many taking some time off, logic dictates that you can probably pause your Search Engine Optimisation (SEO) campaign as well, right? Wrong! While you might decrease your budget on your Google AdWords
Google AdWords Holiday Planning Must-Haves
The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid,
Why Landing Pages are more of a Team Player than you might think.
High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
AdWords Editor is an application which allows users who own an AdWords account, or accounts, to edit and manage their AdWords campaigns. The idea is that the application makes it easier for users to create and implement changes to their campaigns. It’s especially useful for users who have more than one account, as they are
Stop Searching for Your Ad on Google!
A common problematic scenario which comes up in the day to day running of many online campaigns is when someone with a Google AdWords account Google themselves so that they can find their ad. While I can totally understand why any SME owner is interested in performing a Google search to see if they’re showing for their top keywords, this is