Blog

If you’re an SME owner, chances are that you run a social media account under your business name on at least one social media platform. Your decision to choose these particular platforms may have come down to a few reasons such as; it may be one you have used personally and you are therefore familiar
Read More

You might have worked out by now that Local SEO can be a little tricky to implement at times. For many of you, the term ‘Local SEO’ was something you had never even heard of. So now, on top of managing your Regular SEO plan, you have to contend with Local SEO. As the fourth
Read More

Attempting to reach out and engage with consumers is becoming more and more difficult. There is so much ‘noise’ that it can be hard to cut through it all to get your message to the right people. To add to the situation, consumers arereported to now highly favour the opinions and word-of-mouth reviews from family
Read More

When I wake up in the morning one of the first things I do is check my email. First, I check my personal email. Second, I check my work email to see if there is anything I particularly need to prepare myself for that day. I bet for some of you as well that the
Read More

Hybrid marketing has an Omni-channel presence with an integrated approach. Marketers who practice hybrid marketing are able to write excellent and original content, possess great analytical skills and are able to provide solutions across all platforms, be it Public Relations, Web, SEO or social media management. Rather than seen as separate entities, the hybrid marketer
Read More

As with all forms of formal advertising, there is a price tag, and budgeting as such for your marketing goals is exceptionally important if you’re really serious about reaching those goals. Having a goal gives you direction and focus, and while one of your main reasons for being interested in Facebook advertising may be because
Read More

As you have scrolled through your Facebook feed, you’ll be familiar with the posts you have been subjected to because friends or families have chosen to ‘share’ or ‘like’ a particular Facebook page. Does ‘1 like = 1 prayer’ ring any bells? Now we all know and understand that 1 like does not equal 1
Read More

For some people, emotional branding may procure thoughts with negative connotations, but what emotional branding means today compared to its inception, equals quite a large difference. If we cast our thoughts back to before the Wall Street crash in 1929, emotional branding was used to convince consumers that what you owned and what you used
Read More

Accurately measuring your Return on Investment (ROI) is not always easy, and this blog is designed to give you some tips to make this process a little easier. You can’t work towards something, or anything, be it a milestone, a record, without direction, and this couldn’t be more important when assessing your ROI. Understanding and
Read More

Entering the world of online marketing can feel daunting for the uninitiated. Taking that first step is half of the journey and, once you find the right tools and people to take along with you, the end goal appears much closer than originally thought. Google can at first seem like a confusing maze of tools
Read More