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Google Video Advertising Success Stories

Major Motion Picture Studio

Situation Profile

A major motion picture studio planned a release of an action-packed blockbuster to theatres nationwide
Created an InVideo overlay ad a with click-through companion video, which allowed users to view the movie trailer within the existing video viewing area

Campaign Strategy

Used a single ad creative to target engaged video viewers on YouTube and on AdSense for video partners' sites
Reached priority content categories such as Celebrities and Entertainment
Placement targeted relevant websites such as TopTVBytes and VideoDetective, which cater to TV and movie-watching audiences

Campaign Marketing Objectives

Drive box office sales
Increase film awareness in the online community
Engage users through user-initiated advertising with the trailer companion video

Results

Obtained quantitative results on user engagement with reports which included the play rate of the companion video, the percentage of the companion video viewed by quartile, and the click-through rate on the advertiser's url.

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