Local SEO – The Hometown Advantage
Most SEO strategies are created to rank sites for competitive keywords relating to their product or service. However, there is often a largely overlooked ROI in local SEO. Although rendering lower search volumes, local searches usually carry a lot more intent and can deliver convertible traffic to your site. With this in mind, we’ll look
What Pokemon Go can teach us about ‘how to catch em all’ (customers that is!)
Have you noticed an increase in people walking around town lately, staring with dedicated concentration at their smart phones? Maybe yelling with excitement, or screaming with disappointment? You’d be forgiven for thinking that perhaps they’ve just received a really great (or disappointing) email. But the reality? They’re probably just looking for Pokemon. Welcome to ‘Pokemon
Retroactive Conversion Optimisation for Paid & Organic Traffic
Back in early march, I had the pleasure (and challenge!) of receiving a new client, and their website www.ezylivingrentals.com.au sat in an incredibly competitive space within online advertising. As a company who specialises in rent-to-own furniture and appliances, we knew we were stepping into a marketplace with a plethora of competition from well established, nationally recognised businesses… and taking into account the high Cost-Per-Clicks (CPCs) for AdWords we knew that we had to make every cent count with our marketing budget.
Office Story: The game in which you develop games
For this week’s app, I had a look at Office Story.
Googleplex: The office dreams are made of
How the technology giant fosters a work/life balance.
Weekly Round Up: This Week in Australian Business
There were heartbreaking scenes in The Netherlands, Thursday night as a cargo plane arrived carrying the bodies of MH17 victims, which were then loaded into a convoy of hearses and driven to a forensics facility for identification.
Why Google Wants What It Wants In 2014: Part 2 – Google+
When Google+ launched in 2011 Google seemed to be hoping at the very least that they had a facebook competitor on their hands, if not a facebook killer. But unfortunately this didn’t go according to plan. As a recreational social media platform it pretty much fell flat, but that didn’t stop them.
Why Running AdWords Over Christmas Is A Must!
As the holiday season approaches it is a vital time for advertising on Google AdWords for a number of reasons. The two week period that covers Christmas and New Years provides advertisers with the perfect opportunity to get the jump on the competition leading in to 2014.
What is Google+?
Social networks can cop their fair share of criticism. Some call them time wasters, others complain about design or functionality. Often they are just seen as another form of amusement in our busy lives. But social networks can be a very lucrative commodity for business owners since they can connect real customers with brands and
Are you integrated? 3 easy steps to get started with Integrated Marketing Communications.
We live in an age of information-overload. You probably receive more messages in one day than your Great-Granddad’s Great-Granddad did in a year. There’s probably a more accurate scientific figure to back that up, but you get the picture. The real question is – how do you ensure your message breaks through to the other