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How a PPC Advertising campaign can leverage your SEO Strategies.

Many business experts have been saying for a while now that for best visibility/growth etc you need to diversify your online advertising strategies. Sure, putting all your proverbial eggs into one basket does mean you will be able to commit more of your time to getting results but it also means you’re going to be
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Negative Keywords Explained

Negative keywords are one of the most important aspects of running a successful AdWords campaign. Adding a negative keyword to your Campaign or AdGroup means that your ads won’t appear for search queries where that search term has been used. EG if you use the negative keyword free trial, it means your ad isn’t going
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5 Tips to Advertising Online for Photographers

Online Marketing is difficult at the best of times and being a photographer generally makes it harder! Let’s see, I’m guessing you’re a small business, potentially it’s just you trying to balance the books, go on site, book jobs, assist clients, advertise wisely, save cash and that’s just Mondays! So let’s look at some easy
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